Press Campaign

A press campaign allows you to obtain free advertising for your products and services. Its goal is to spread the word about your company both in general press to reach the greatest possible number of people and specialised press to reach your target clients. Contrary to what entrepreneurs usually think, launching a press campaign is neither costly nor reserved for large groups.

What can we offer you?

WRITING A PRESS RELEASE

Writing an impactful and synthetic press release

Journalistic techniques mastered to obtain a maximum number of articles

  Translation of your press release into different foreign languages according to your needs

CREATION OF A PRESS KIT

✓ Creation of a Press Kit of 8 to 12 pages about your company (press release, fouders’ biographies, your company story)

Design and layout of your Press Kit

✓ Selection and editing of pictures

  Translation of your press release into different foreign languages according to your needs

PRESS RELEASE DISTRIBUTION

✓ An up-to-date worldwide database of several thousands of journalists

Possibility to select journalists by country and business sector

✓ Guidance on the selection of the right journalists

Press Release dissemination by email to preselected journalists

BUY YOUR MEDIA CONTACTS DATABASE

✓ An up-to-date worldwide database of several thousands of journalists

Possibility to select journalists by country and business sector

✓ Delivery as Excel Sheet

CONTACT WITH KEY JOURNALISTS BY PHONE

✓ Contact with the most influential bloggers and journalists by phone

Follow up by phone after press release distribution

✓ Making a privileged connection with the most important journalists of your sector

Get your rates within 24 hours!

Why launch a Press Campaign?

Launching a press campaign is the best way to raise your product or service awareness and reach a great number of people. Not only will this enable you to create brand awareness but it will also help you find your first clients.  If your product or service can be considered innovative, journalists and bloggers will be happy to write an article about your business project. Media visibility will make your web traffic grow and your search engine optimisation (SEO) will improve.

A press campaign can also help you find potential contributors willing to finance your business project in case you launch a crowdfunding campaign.

Finally, if you would like to export your products and services, launching a press campaign in your target markets is the best way to spread the word about your startup abroad.

 

A press campaign is the best way to spread the word about your products or services.

 

How to launch a Press Campaign?

In order to launch a press campaign, you will need above all an innovative product or service or an interesting story to tell about your startup.

Furthermore, a successful press campaign usually consists of the following steps:

  • Writing a Press Release
  • Creation of a Press Kit
  • Translation of your Kit into different foreign languages necessary
  • Dissemination of your Press Kit
  • Contacting journalists by phone

 

What results should you expect from a Press Campaign?

  • Publication of articles in general press
  • Publication of articles in specialised press
  • Publication of articles in the most influential blogs of your activity sector
  • Interview in printed media/radio interview/television interview
  • Increase of your web traffic
  • Improvement of your search engine optimisation (SEO)
  • New client acquisition
  • Increase in the number of backers during a crowdfunding campaign